There are dedicated subreddits, YouTube videos, and blog posts about seemingly common hate for the medium, as well as a plethora of angry Quora questions on the topic. Some YouTubers have even taken to displaying the difference between those ads and the actual gameplay or making a ranking of the best fake ads they found. Their goal was to “stop the false gameplay and make mobile advertising true and honest again”. This petition quotes games such as Homescapes and Gardenscapes, Fishdom, Township, Matchington Mansion, Words Story, and Hero Wars. So much that 12 565 people signed a change petition to make them stop. A mixed reception for a surprising successĮver since they first started showing up, fake ads have been quite controversial.
And hope they won’t leave a bad review on their way out if they can’t.
All these downloads will obviously boost your game’s ranking, but it will create a new challenge: how can you get these newly acquired users to overcome the dissonance between the ad and the game. These ads are an easy way to cast a wider net and repackage your game to attract similar-minded users who would not be interested in your game genre initially but could be. Fake ads are designed to get the largest amount of viewers to click, and since it doesn’t have to rely on true-to-game gameplay, they have more freedom to display gaming trends and stand out from the crowd, when it may be more difficult when your game is a widely spread game-type, such as match-3. When faced with the tremendous success of their fake ads, Playrix included some of the fake gameplay as mini-games in Homescapes and Gardenscapes.įor most of them, it’s about CPI.
Why did so many developers invest in them? Some developers also use them as a way to gauge user interest in new game mechanics. source: eBaum’s WorldĢ0 seem to be the year where there were the most fake ads, but they are still around, and most of all, according to certain experts, they’re here to stay. Will 2022 sign the big come back for fake ads, or their dreaded end? What are fake ads exactly?įake ads are a kind of video ads where the gameplay depicted in the ad does not represent the actual gameplay you’ll find once you’ve downloaded the game, as you can see below from one of the most famous examples of fake ads: Homescapes. Some even think their success won’t be stopping anytime soon. Fake ads were really big a couple of years ago, and against all odds, they are still kicking around.
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